Sourcing Masters
Sourcing Masters is a company specializing in sourcing solutions with a primary goal of partnering with businesses to enhance their growth and expansion. Our competitive edge centers on:
Global FMCG Expertise
Our wealth of experience in the FMCG industry across the world has allowed us to establish robust relationships with leading companies, retailers, suppliers, and distributors.
Global Network
Leveraging our sister companies within the El Sewedy Group, operating in 45 countries, to align market demands with supplier export priorities.
Our Strategic Framework
Become the #1 sourcing company in the Middle East that connects countries, manufacturers, and retailers together, to offer the right products that improve consumers’ lives
Explode exports to companies
Boost exports for existing food, and home care brands.
Build Private label brands for retailers and distributors
And source for them
Creating own brands
To export globally and sell in Egypt
Our Mission
Empower global brands, enhance consumer lives, and drive growth by optimizing sourcing for retailers and manufacturers
We drive value creation across the chain
Manufacturers
We source needed products and raw
materials of the right quality and
price.
We export their brands globally.
Distributors
Add global and regional brands to the
portfolio.
Expand the range with private label
brands. Also, offer end-to-end service
(branding and logistics)
Retailers
We go the extra mile in helping retailers
craft distinctive products, and sourcing only
the finest products at the most competitive
prices.
Help source the private label brands,
and expand their category range.
Source for retailers and distributors their private label – Food and Home Care products.
Dairy
Confectionary
Frozen Vegetables & fruits
Oil and Ghee
Snacks and Sweets
Sweet Powder mix
Canned Food
Home Care
Starch (Pasta, Rice, Potatoes)
Whatever is needed that we can add value on!
How we choose our Partners
Prioritize quality, innovation, and industry disruption in supplier selection.
Collaborate with like-minded suppliers to ensure the highest-quality products.
Strive to shape the future of the food industry.
Companies with values and commitment for Excellence.
Our Team
Mohamed Galal Chairman & Partner
Karim Kamel CEO and Managing Partner
Ahmed El Desouky Partner & Chief Operating Officer
• Broad-based Experience in FMCG and retail.
• Global experience, leading and covering 30+ countries and regions.
• Strong global network with suppliers, distributors, retailers, manufacturers, and key stake holders.
• Experienced leadership in multinational and regional companies, reaching CEO and SVP levels, with experience in brand building, manufacturing, sales, commercial and supply chain.
• 20 years of experience, from sales rep
to Chairman & Managing Director,
working with industry leaders like
Unilever, Bongrain, and more.
• Expertise in diverse markets including
Egypt, Libya, Sudan, Kenya, Tanzania,
Uganda, Saudi Arabia, and the UAE
Sourcing from the globe to help companies & retailers in the Middle East
Clients we are partnering with:
