Sourcing Masters
Sourcing Masters is a company specializing in sourcing solutions with a primary goal of partnering with businesses to enhance their growth and expansion. Our competitive edge centers on:
Offering companies, retailers , and distributors BEST PRICES and quality products given our scale, as we work on
combining orders for best price.
Global FMCG Expertise
Our wealth of experience in the FMCG industry across the world has allowed us to establish robust relationships with leading companies, retailers, suppliers, and distributors.
Global Network
Leveraging our sister companies across the globe,
and network in 45 countries.
Our Mission
Empower global brands, enhance consumer lives, and drive growth by optimizing sourcing for retailers and manufacturers
Our Strategic Framework
Become the #1 sourcing company in the Middle East that connects countries, manufacturers, and retailers together, to offer the right products that improve consumers’ lives
We drive value creation across the chain
Manufacturers
– We lead local manufacturing solutions for regional & global players.
– We export their brands globally.
– We source needed products and raw materials of the right quality and price.
Distributors
– Add global and regional brands to their portfolio, with a proven track record.
– Expand the range with private label brands. Also, offer end-to-end service (branding and logistics)
Retailers
– We go the extra mile in helping retailers craft distinctive products, and sourcing only the finest products at the most competitive prices.
– Help source the private label brands, and expand their category range.
– With Sourcing Masters, we do it better because of our scale, so we buy right, and hence they sell right.
Source for retailers and distributors their private label - Food and Home Care products.
Markets Where We Have Strength

Europe

Africa
•Morocco
•Algeria
•Kenya
•Tanzania
•Libya
•Egypt
•Africa export model

Middle East
•KSA
•UAE
•Iraq
•Jordan
•Yemen
•Oman

Asia
•Indonesia
•Pakistan
How do we choose our partners?
Our Team
Mohamed Galal Chairman & Partner
Karim Kamel CEO and Managing Partner
Yasser El Ghoroury Chief Operating Officer
– Broad-based Experience in FMCG and retail.
– Global experience, leading and covering 30+ countries and regions.
– Strong global network with suppliers, distributors, retailers, manufacturers, and key stake holders.
– Experienced leadership in multinational and regional companies, reaching CEO and SVP levels, with experience in brand building, manufacturing, sales, commercial and supply chain.
– +20 years of diverse experience in multinational and local companies (Henkel, J&J, Philips, and FCG) covering Middle East & Africa
– Worked with local companies as industrial advisor on sourcing excellence and exports.
– Experienced leader with hands on experience in international markets, market penetration strategies, go to market models with different retailers/distributors , and raises the bar on executional excellence.
Sourcing from the globe to help companies & retailers in the Middle East















